![]() In Dataclysm, Christian Rudder puts this flood of information to an entirely different use: understanding human nature. OK, the data analysis results on dating and relati. Big Data is used to spy on us, hire and fire us, and sell us things we dont need. And there is a lot of mumble-jumble meaningless things. In Dataclysm, Rudder uses it to show us who we are as people. It lacks structure, and it is difficult to follow, I really do not know what the author is trying to express. It's basically how fast they are running in the hamster wheel that’s been set down for them there in cedar filings, and it's one of the most obsessed-over measures in the industry.To me, this book is not so interesting. The broad term for this is "user engagement," how many people check in every week, every day, every hour. Without little bits of excitement, a webpage or an app seems dead and people drift off. Free book Dataclysm: Who We Are (When We. A New York Times BestsellerAn audacious, irreverent investigation of human behaviorand a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. We know that those numbers keep our users interested, especially when they go up. ebI9h.Read and download Dataclysm: Who We Are (When We Think No Ones Looking) in PDF, EPub. As of today we have 81,521,423 eBooks for you to download for free. OkCupid shows you little counts of your messages, your visitors, your possibilities. PDF Drive is your search engine for PDF files. I can tell you from the inside: companies design their products to jam that loop open. It is a feedback loop that can't be closed, at least not for now." It is fueled by our own increasing need for attention, validation, through likes, favorites, responses, interactions. Jenna Wortham from the Times describes this mentality well: "We, the users, the producers, the consumers - all our manic energy, yearning to be noticed, recognized for an important contribution to the conversation - are the problem. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. For centuries, weve relied on polling or small-scale lab experiments to study human behavior. The few times I've posted to Facebook I've sat there and refreshed the page to catch the new comments, as though I'd never been on the Internet before. In Dataclysm, Christian Rudder uses it to show us who we truly are. I know when I tweet, I'm as interested in who shares it, and how quickly, as I am in whatever I was originally trying to communicate. So this is what the self-as-brand can lead to: chasing empty metrics. ![]()
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